Why Opt for Shopify Email Sign-up Pop-ups for Your Shopify Store?

It's very easy to pop up on Shopify. It has several uses like capturing an email, sending a promo code to improve the conversion rate, or giving information, a gift. Similarly, it is possible to make a mini pop-up at the bottom left of the screen to show that another customer made a purchase to motivate visitors to buy; we use this process as social proof.

WHY USE A POP-UP ON SHOPIFY?

The mistake not to make on Shopify is to make too many pop-ups or even launch them from the start, as soon as the person connects to the site. This way, you really have to succeed in finding the right moment to show a pop-up. Too sudden will very quickly prompt your visitor to the farm or leave the site with a feeling of aggression.

So why use a pop-up on Shopify :

• To retrieve an email and work the person for the long term.
• To offer a promotion code to encourage the purchase and reward of the visitor.
• To give information on the site, for example, on the launch of a special offer.
• To inform that other buyers are on the site and are buying products.

The purpose of a pop-up is to retrieve information or increase your conversion rate. Doing a pop-up to encourage the subscription of a newsletter without giving a gift or a counterpart is not to be done! Always offer something to get back.

Why do you need an email list?

Sometimes criticized and judged as a retrograde practice, email remains a very powerful practice for capturing prospects who have shown interest in your service and converting these prospects into customers.

Here are some stats that speak for themselves:

• Email is four times more effective than Facebook in reaching your audience.
• Email generates an ROI (Return on Investment) of 3,800%. In other words, for $ 1 invested, you get $ 38 back.
• 96% of your visitors are not ready to buy when they arrive on your site. Hence the need to build loyalty by communicating with them regularly to encourage them to return.

If you follow me, you understand that Shopify email sign-up pop-ups can become very interesting to help you build your email list. The latter is preponderant for:

• Attract more traffic.
• Sell products/services.
• Communicate with your audience. Besides the phone, do you know of any other more direct way to get in touch with her (without going door to door)? And, like most people, I assume that you check your emails several times a day.
• Build a close relationship with your audience.

If you have a paid Shopify theme, you can also potentially have an integrated popup, there is even one on the beginning theme, but it is not very customizable and not a pro. Likewise, if you are using Mailchimp, you could previously popup on your Shopify store.

Remember, it should appear at the right time and especially not from the start on the site! Correctly setting up a popup is an art, and we must not forget to adapt on mobile, tablet, and computer to get responsive and efficient!