How to Use Pop-ups to Increase the Sales Of Your Online Store

A pop-up or registration form that appears as a pop-up window on a website has different roles. Their main function is to generate prospects, develop mailing lists, and increase Shopify sales.

Every email marketer or website administrator dreams of a large, high-quality mailing list with an infinite number of qualified contacts and customers waiting for an email campaign. Specifically, how to create a pop-up? Here's a guide to creating an effective pop-up that allows you to obtain new leads.

What is a pop-up?

Specifically, a pop-up is a window that opens when a visitor visits a particular page on a website. In many cases, this window displays a contact form. Some pop-ups are subscribed to newsletters, pop-ups that download white papers, and pop-ups that subscribe to webinars or take advantage of product discounts. This allows the company that sets up these registration forms to get the contact details and email addresses of the internet users who register.

By building a pop-up form, you can attract the user's attention and prompt them to take action. These pop-ups are located on strategic landing pages, and their goal is to convert visitors into prospects and customers.

How to design a pop-up: important factors

Let's take a look at the crucial elements together to form an effective pop-up.

Practical visuals

Attractive visuals will attract the attention of visitors more. Pop-ups cannot be improvised. The pop-up reflects the business, so create it yourself. Make sure they are calm while respecting your graphic charter. TryTada offers a wide range of form templates to help you design pop-up designs.

Clear offer

To create a pop-up, you should first think about the benefits it offers to your visitors. As you know, the purpose of the pop-up is to trigger immediate action. Therefore, it is essential to explain the offer clearly and concisely. Grab visitors instantly and find the right words to make them take action.

Pop-up Punchy call button

The call-to-action button should be visible in the pop-up form. The entered text should be understandable to the user so that he/she clicks on the button.

Adapted Form

To create an effective pop-up, create a quick form, fill in the offer, and adapt it. For the subscription form of the newsletter, two fields (name and e-mail address) are sufficient. Make sure the registration form is mobile-ready and conforms to the mobile format.

Pop-ups that appear in the right place at the right time

You can configure pop-ups, by consolidating triggers. In this way, the pop-up will appear at the right time, for example, when the visitor has finished reading the page or article. Does he seem interested in what you offer? Therefore, it is quite appropriate to provide him with the download of other content, registration in a webinar, or newsletter.

Try Tada allows you to configure a pop-up solution. You can decide how long the window will be displayed and where it will appear on the page.

A pop-up window that appears only once

Be careful not to damage the user experience. To do this, just use the pop-up window only once during the visit. Even if the user did not register at first, he/she does not demand it again. He certainly has a good reason not to register. If you are facing a user who has already subscribed to the newsletter, there is a risk that the user experience will get ruined.

After reviewing the basics of effective pop-up forms you can also find our blogs on lead generation pop-ups.